Search Engine Optimization (SEO) for Private Practices

By Published On: August 15, 2012

Writing effective copy is a very challenging job that has been made more difficult with the need to make the information search engine optimized. Search engine optimized (SEO) copywriting requires clear goals and precise keywords.  If these keywords are used appropriately and in a clear manner, you will improve your search engine rankings. If you improve your search engine rankings you will increase the likelihood that your website will be “found” on the internet. Search engine optimization for private practices is based on the quality of the copy and the effective use of keywords.

Some of the most expensive services on the internet are SEO services.  A monthly package of SEO services typically starts at $1000 and goes up from there.   Most private practices are not in a position to make that long-term hefty investment, and in most situations it simply is unwarranted.  If your target market is in your local community there are more important strategies that can be used to get noticed on the internet.

Simple Steps to Writing SEO Copy

  • Page Title:   The page title should contain your keyword(s) and should be a recommended minimum length of 40 characters.
  • URL:  Your keyword(s) should appear in the URL, which can be made automatic with properly configured CMS.
  • Meta Description: Your meta description should contain your target keywords and be right around 155 characters.  A meta description provides a short summary of the page which displays direction under your title in search engine results.
  • First Paragraph: The keyword should appear in the first paragraph of the copy and be sure to use short sentences to improve readability
  • Post Length and Keyword Frequency:  Be sure to have at least 300 words in each article and use the keyword(s) at least three times in the body.
  • Media: The images and media that you place in posts and pages should include alt tags that contain your keyword(s)

Share this article

Laura Artman MBA
By : Laura Artman, MBA

Team player known for my extraordinary ability to communicate in a manner that influences decision making. Skilled in developing strong, trustworthy relationships with individuals and groups inside and outside of the organization.


  1. Avatar
    Julieta P. Casianan November 6, 2012 at 2:56 am

    This is very helpful. It’s a good start to improve our knowledge especially for those who are building their private practices.

  2. Avatar
    Jennifer D. April 17, 2013 at 2:51 am

    Absolutely. Some people make their copy so obviously SEO “enhanced,” stuffing it with keywords, that it makes the reading experience for live people tedious. Finding that delicate balance is key.

  3. lauramba
    lauramba April 17, 2013 at 8:22 am

    Thanks Jennifer

Leave A Comment

Follow us

About Artman Homes

Relocation and investment property specialist.

Latest articles